Keep More Donors, Lose Less Sleep

Participants will learn simple but powerful rules and tactics for keeping more donors coming back year after year. Donor retention is the shortest route to long-term success. During the session, each participant will assess his or her own development department and leave with ideas and a 12-month retention activities calendar that can be implemented immediately.
 
Learning objectives:

- Learn how retention fits into overall operation success
- Identifying your constituencies
- How to Maximize the impact of acknowledgement letters
- How to create your own persuasive messaging
- Gain insights into donor motivation 

Full participation in Keep More Donors, Lose Less Sleep: Strategies in donor Retention is applicable for 3.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification