Constant Contact® is the most trusted name in email marketing. Whether your organization has been using it for a while or is just getting started with it, you will take a deep dive into the tools and settings that will help you get the most out of your marketing efforts. These workshops are specifically for the Constant Contact® platform, and sessions two and three build on the information in the first session. Participants will work along in their organization’s account during these sessions.
Email has been around for a long time but just in case you think it’s passé, the truth is that email still outperforms social media and other marketing channels by 40:1 – when it’s done right. With the huge shift to mobile email readers, doing it right has changed dramatically.
Learning Objectives:
- The anatomy and real estate of an email from the subject line to the Call to Action and why each section matters
- Picking the right template, and customizing it
- How to size and use images correctly
- How to write specifically for email
- How to insert links to documents and external sources
- How to easily “rinse and repeat”
- The 5 Deadly Sins of Email Design – what NOT to do!
- Amplifying email with social media* (* participants should also be an Administrator for the organization’s Facebook Page)
- Amplifying social media and increasing engagement with email
Bonus Info: Your Personal Cyber Security on Facebook
Most people are personally over-exposed on social media – especially Facebook – and don’t even know it! Learn how the right settings can protect you, your family, and friends from impostors and identity thieves.
CEU earned for this course does not apply to the Certificate of Nonprofit Management
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