Constant Contact® is the most trusted name in email marketing. Whether your organization has been using it for a while or is just getting started with it, you will take a deep dive into the tools and settings that will help you get the most out of your marketing efforts. These workshops are specifically for the Constant Contact® platform, and sessions two and three build on the information in the first session. Participants will work along in their organization’s account during these sessions.
Take a deep-dive into the subscriber’s experience from the signup to receiving and opening your emails, all the way to the donation click. Participants will work in their organization’s Constant Contact® account during this session to create optimized signup forms and welcome emails, including Auto Responders. This session builds on the foundation of session one’s information held on February 10th.
Learning Objectives:
- How to build your email list and what to do with it
- How to create magnetic Contact Us and Sign Up pages
- How to say “Welcome” like you really mean it
- How to use Auto Responders
- How to manage your Contacts with lists and tags
- How to manage bounces
- How to avoid unsubscribes and spam reports
CEU earned for this course does not apply to the Certificate of Nonprofit Management
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