It’s a fact – a crisis can strike your nonprofit organization at any time. And it’s a matter of when, not if. A crisis may erupt suddenly, or it may smolder under the radar for weeks or months.
Successful communications during and after a crisis can help your organization recover quickly, maintain your reputation and build trust with your internal and external audiences.
Thoughtful preparation now – when it’s calm and quiet – can help you and your team members manage communications effectively when you’re in the midst of a tense situation, racing to gather information and making decisions quickly.
This class will provide you with strategic insights and tactical tips for the crisis communications planning process and help equip you to be ready to use your plan to communicate with confidence when a crisis hits.
Learning Objectives:
Participants will learn how to:
- Identify and prioritize potential threats and exposures to your organization
- Build the essential components of a crisis communication plan
- Involve the right people in creating the plan
- Develop crisis scenarios and responses
- Avoid mistakes that can lead to communications failure
- Test and update the plan
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