Learn to promote your organization's programs and fundraising through the development of a strategic marketing plan. Learn to integrate your organization’s mission and vision into a marketing plan that speaks to your customers, donors, members, and volunteers. Understand how consistent branding, messaging and audience targeting will help your organization reach its goals. Gain the essential training, tools, and techniques needed to execute a cohesive and measurable marketing plan.
- Understand the components of an integrated marketing communication plan;
- Build the components of the marketing plan;
- Create strategic goals and S.M.A.R.T. objectives;
- Learn to apply environmental scanning tools;
- Learn to conduct an audience analysis;
- Learn to create a digital and traditional marketing mix; and
- Learn to implement, evaluate and measure the outcomes of the marketing plan.