Are you feeling overwhelmed with planning events, writing newsletters and updating social media? Are all your communication efforts effective? A good communications plan ensures you’re doing the right work, pursuing the right goals, and doing it the best way when there are always other options and choices for the use of your limited resources. In this course, you will learn how to declutter your communications to-do list by reassessing and realigning your capacity with the needs of your organization. You will write a strategic communications plan that will organize your communications into a written blueprint for actions and activities: what, how, when, where, and to whom you should be communicating.
Learning Objectives:
- Articulate to your boss why a communications plan is important for a nonprofit
- Define the critical components of an effective communications plan
- Be able to identify target audiences
- Choose strategies and tactics to increase community awareness for your nonprofit
- Describe how to write measurements to evaluate a communications plan
- Critique communications plans
- Write a communications plan for your nonprofit based on priorities, audience needs, and staffing resources
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