This workshop is designed to help attendees review and understand current best practices in the world of online marketing and help conduct self evaluations of their own campaigns and efforts. Attendees can expect to leave the workshop with the following takeaways:
- A finer understanding of their current online marketing efforts, as well as identifying where (and how) they could be improved upon
- How to review the results and ROI of online marketing campaigns through analytic programs
- Actionable items that organizations can implement to help improve their conversion rates
- An understanding of how Pay Per Click and Google Grant Campaigns work and how these programs can be used to leverage traffic to your website
(Instructor: P.J. Chambers, President, WebIXI)
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