| With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We''ll also explore Dos and Don''ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An Android or iOS device is needed to take full advantage of the exercises in this class.
Agenda
Unit 1
Setting Up For Success
Basic functions of Instagram including tips on shooting photos using the Instagram app
How to edit and enhance photos taken with Instagram
Forming a voice for an Instagram account in alignment your overall marketing and business goals
Getting the attention of your target audience
Building a strong social plan to reach your goals
Case studies of commercial & individual Instagram accounts
Unit 2
Creative Content
Telling the story through pictures
Types of photos to post - your own and others
Exploring Photo Challenges
The perfect Giveaway formula
Creative ways businesses are using Instagram
Unit 3
Engaging & Building Your Community
Spotlight on your community & others
How small input can cause exponential growth
How to make hashtags work for you
Starting your own hashtags with purpose
Business case studies and best practices for community engagement
Unit 4
Dos & Don’ts of Instagram and Must-have Photo Apps
Insta-etiquette
The importance of measuring success and how to move forward based on data collected
Photo apps for easy & flawless mobile editing
Photo apps for creation and making visually appealing images on-the-go Requirements
Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player
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