In a pandemic universe our ability to tell our story is limited to online - which has benefits and downsides. So how do we leverage the power of storytelling virtually through social media and equity based storytelling to get the word out about our services. Great stories attract, inspire, and move people to action, storytelling is a key element of any marketing and communications plan. It's essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs. Does your nonprofit story put a face on your nonprofit's work and make an impact? Do your stories resonate with donors? Powerful storytelling makes an emotional connection, keeping your current supporters engaged and prospective supporters wanting to learn more.
Learning Objectives:
1. Get 2020/21 social media tips and tricks
2. Understand equity-based storytelling and how to work with volunteer storytellers
3. Understand how to transition back to a post=pandemic marketing environment
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