Narrative Description
In this course students examine all aspects of social media and how it is used as a tool for messaging, reputation creation and preservation, and audience interaction. As a part of learning how to utilize online spaces effectively, students will examine and learn to use and manage a variety of social media channels. Students will also learn the persuasive writing skills needed to engage audiences on social media and will learn how and when to use the various social media platforms.
Learning Objectives
- Analyze the strategic PR functions social media can perform
- Apply social media concepts and strategies to campaigns and causes
- Compare and contrast how social media can be used innovatively to engage audiences
- Describe emerging trends and developments in social media
- Monitor and analyze social media sites and social networks and respond to comments
- Create and optimize content for search engines and create content on topics likely to attract organic search traffic
- Select the most useful social media tools for segmented audiences
- Learn how to manage a social media campaign
|
Login/Create account
checkout
view cart (
0
)
