Corporate sponsorship often represents an important income stream for many nonprofits. At the same time, corporations are besieged by requests for funding and, in this environment, are much more judicious as to which activities they support. Within the nonprofit sector, we have reached a critical decision point: How will we change our approach in order to improve results?
Successful nonprofit organizations recognize that they must go beyond offering standard and outdated benefits if they are to increase sponsorship income. The focus of this workshop is to review proven strategies and tactics to increase corporate sector revenue.
Nonprofit Professionals will learn how to:
- Differentiate your organization from the crowd of others seeking sponsorships
- Build your strategy on what drives companies to increase funding
- Use a proven methodology to create a successful partnership-based sponsor program
- Navigate within the corporate environment so you can reach decision-makers
- Focus on your own best potential partners rather than wasting time and resources on dead-end leads
- Tailor your business development strategies to connect with your specific sponsor prospects
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